Strategy-led
Human-first
Research-driven
Hi there
Natasha Ow
Product Architect & Designer
Product architecture at the intersection of UX and front-end engineering. Currently at Grab, focusing on building cohesive digital systems that close the gap between design and code.
Selected works
Design in action
Capstone · 2025
Simplifying how users manage bill payments across 100+ services.
Dating app concept · 2025
Designing a dating experience focused on authenticity over surface-level matching.
Designing a travel experience that makes discovery more intuitive and personalised.
Brand refresh · 2024
Repositioning a sustainability brand through cohesive visual and digital design.
AI hackathon · 2025
A micro-wellness experience designed for fast, meaningful resets.
Behind the canvas
More than just pixels and Figma blocks. — A bit about my background, how I bring code into my design process, and what I do when I'm offline.