Strategy-led
Human-first
Insight-driven
Hi there
I'm Natasha Ow
Experience & Systems Designer bridging product strategy, front-end thinking, and human insight. I use Economics to identify where systems fail the user and the bottom line. Currently scale-proofing digital learning innovation at Grab.
Selected works
Design in action
Capstone · 2025
A clearer, more intuitive way for users to manage bill payments.
Dating app concept · 2025
Exploring authenticity in modern dating through a more human and transparent way to connect.
Helping explorers uncover new paths with greater clarity and ease.
Brand refresh · 2024
Evolving a sustainability-driven brand through cohesive visual identity.
AI hackathon · 2025
Designing micro-wellness moments for busy, modern workdays.
Behind the canvas
~ 2 years of experience across digital, web design, and UX — crafting digital experiences grounded in clarity and purpose.