Strategy-led
Human-first
Research-driven
Hi there
I'm Natasha Ow
Product Architect & Designer bridging systems, UX, and front-end code. Currently re-engineering digital learning architectures at Grab.
Selected works
Design in action
Capstone · 2025
Simplifying how users manage bill payments across 100+ services.
Dating app concept · 2025
Designing a dating experience focused on authenticity over surface-level matching.
Designing a travel experience that makes discovery more intuitive and personalised.
Brand refresh · 2024
Repositioning a sustainability brand through cohesive visual and digital design.
AI hackathon · 2025
A micro-wellness experience designed for fast, meaningful resets.
Behind the canvas
~ 4 years of experience across digital, web design, and UX — crafting digital experiences grounded in clarity and purpose.