Wayfarer Travel | UX/UI Case Study

Wayfarer Travel

Web Design, UI Design, Branding

As part of my UX Academy Foundations course with DesignLab, I tackled a design challenge to create a responsive homepage and a multi-step form, focusing on usability and engagement.

Objective:

To design a visually engaging, intuitive user experience aligned with Wayfarer’s design brief.

Role:

UX/UI Designer

Tools:

Figma, Pen and Paper

Timeline:

Sep 2024 - Nov 2024

The design brief

The Wayfarer Vision:

Charting New Horizons in Travel Exploration

The Wayfarer vision is to redefine travel by making it deeply personal, authentic, and connected. Through AI-powered insights, Wayfarer encourages users to venture beyond tourist paths and immerse themselves in local cultures.

The Wayfarer Vision: Charting New

Horizons in

Travel Exploration

Style guide

Adventurous, personal & wanderlust-driven

To reinforce Wayfarer’s adventurous and personal brand, I developed a style guide that captures warmth, trust, and excitement.

primary

adventure

orange

#D95D39

secondary

turquoise

horizon

#247BA0

secondary

meadow

green

#A3C36B

neutral

charcoal

mist

charcoal

mist

#2E3D49

neutral

desert

sand

#D6C6B5

neutral

dune

white

#D95D39

Raleway

A modern and sophisticated typeface for strong visual hierarchy.

Header Text

56px

42px

36px

30px

26px

Inter

Ensures clarity and seamless readability across devices.

Body Text

22px

16px

14px

Final design

A never-ending wanderlust for adventure

Inspired by the essence of travel caravans as a symbol of freedom, the final design encapsulates wanderlust in motion—tailored for explorers seeking meaningful experiences.