Wayfarer Travel | UX/UI Case Study

Wayfarer Travel

Student Project · UI Design · Branding

Wayfarer was my final project in DesignLab’s UX Foundations course, where the brief was to design a responsive homepage and a multi-step form for a travel brand. With mentor guidance, I focused on strengthening my UI fundamentals while still applying UX best practices to create a cohesive, responsive design.

Challenge:

To balance wanderlust-driven branding with usability: ensuring color, typography, and grid choices felt inspiring yet functional, while designing clear flows for a homepage and multi-step form that could support user engagement.

Role:

UX/UI Designer

Tools:

Figma, Pen and Paper

Timeline:

Sep 2024 - Nov 2024

The design brief

The Wayfarer Vision:

Charting New Horizons in Travel Exploration

The Wayfarer vision is to redefine travel by making it deeply personal, authentic, and connected. Through AI-powered insights, Wayfarer encourages users to venture beyond tourist paths and immerse themselves in local cultures.

The Wayfarer Vision: Charting New

Horizons in

Travel Exploration

Style guide

Adventurous, personal & wanderlust-driven

To reinforce Wayfarer’s adventurous and personal brand, I developed a style guide that captures warmth, trust, and excitement.

primary

adventure

orange

#D95D39

secondary

turquoise

horizon

#247BA0

secondary

meadow

green

#A3C36B

neutral

charcoal

mist

charcoal

mist

#2E3D49

neutral

desert

sand

#D6C6B5

neutral

dune

white

#D95D39

Raleway

A modern and sophisticated typeface for strong visual hierarchy.

Header Text

56px

42px

36px

30px

26px

Inter

Ensures clarity and seamless readability across devices.

Body Text

22px

16px

14px

The process

UI Process Documentation

As part of my formal assignment deliverable, I documented the full UI process — from feedback to iteration. Download the submission file to see how each version evolved.

View Submission

Final design

A never-ending wanderlust for adventure

Inspired by the essence of travel caravans as a symbol of freedom, the final design encapsulates wanderlust in motion—tailored for explorers seeking meaningful experiences.