Skills:
02
Generic Profiles
Surface-level bios made it hard to start meaningful conversations or gauge compatibility.
“Girls just say they love bubble tea and dogs — how do I respond to that?”
High Expectations
Men felt judged on superficial traits like looks or job title, making dating feel performative.
“Dating in Singapore is harder because everyone has high expectations”
Deceptive algorithm
Lack of transparency led to distrust and reduced motivation.
“Apps make you more visible at the start, then your likes drop till you pay.”
Catfishing Scares
Highly curated photos created trust issues and disappointing in-person experiences.
“I met someone who looked totally different from her pictures.”
04
Focused Problem Statements of Users
One-sided effort
Alex struggles to tell if someone is genuinely interested, making it hard to know where to invest his energy.
Surface-level profiles
He needs space for users to show real personality — not just photos or generic prompts.
Hard to spark connection
He wants conversations to start naturally and go beyond small talk. |
05
ReelYou is inspired by the ocean — playful, deep, & unfiltered.
It’s designed to surface real moments, not polished personas. This inspiration came from a core insight: people crave authenticity. Just like the sea, connections should feel fluid, raw, and full of depth — not filtered or performative.
cyan
blue
modern
coral
coral
reef
icy
blue
off
white
06
This project was more than just an introduction to UX—it was a turning point. I learned that good design isn’t just about aesthetics or features; it’s about listening deeply, challenging assumptions, and uncovering what users truly need.
Through interviews, affinity mapping, and iteration, I discovered how messy and human the design process can be—and how rewarding it is when things finally click. I realised that asking the right questions isn't just a research skill—it’s a mindset that now shapes how I approach every problem.
