Client Project · Brand Refresh · Visual & Web Design
Client Project · Brand Refresh · Visual & Web Design
Revitalizing Plantitude
Revitalizing Plantitude
Plantitude is a sustainability brand focused on upcycling, artisan empowerment, and connection to nature. As it expanded its reach toward corporate partnerships, the brand’s visual voice needed to become more strategic, consistent, and scalable.
Objective:
Refine Plantitude’s identity to better express its mission, build stronger emotional connections, and scale its presence in both consumer and corporate markets.
Refine Plantitude’s identity to better express its mission, build stronger emotional connections, and scale its presence in both consumer and corporate markets.
Tools:
Wordpress, Canva
Wordpress, Canva
Timeline:
Sep 2024 → Nov 2024
Jul 2024 - Aug 2024
Sep 2024 → Nov 2024
My Role
My Role
Led the brand refresh, realigning visuals with Plantitude’s values
Defined a cohesive branding system and narrative approach
Designed marketing assets for consumer engagement and corporate outreach
Led the brand refresh, realigning visuals with Plantitude’s values
Defined a cohesive branding system and narrative approach
Designed marketing assets for consumer engagement and corporate outreach
Nov 2021 → sep 2024
01
01
The Challenge
The Challenge
The original identity was warm, handcrafted, and consumer-oriented — lovely, but inconsistent for corporate use and brand scalability. How might we evolve Plantitude’s identity to stay genuine and human, yet feel credible and adaptable across web, print, and B2B touchpoints?
The original identity was warm, handcrafted, and consumer-oriented — lovely, but inconsistent for corporate use and brand scalability. How might we evolve Plantitude’s identity to stay genuine and human, yet feel credible and adaptable across web, print, and B2B touchpoints?
The Brand refresh
rebranding
02
02
Designing for Impact
Designing for Impact
To support Plantitude’s evolution, I crafted a refined brand identity centered on sustainability, gratitude, and empowerment. The refreshed design system sharpened messaging, improved clarity, and fostered deeper user connection across touchpoints.
Nurture Gratitude
With Plantitude
Nurture Gratitude
With Plantitude
Reclaim Empower Inspire
Reclaim Empower Inspire
primary
primary
earthy
orange
#D59065
#D59065
secondary
secondary
vibrant
teal
#5EA090
#5EA090
neutral
neutral
warm
taupe
#D6C6B5
#D6C6B5
neutral
neutral
dark
green
charcoal
mist
#122620
#122620
neutral
neutral
warm
white
#FAFAF5
#FAFAF5
accent
soft
yellow
#FFCB00
#FFCB00
Large Heading
Large Heading
Sub-heading
Sub-heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut hendrerit ipsum quam, quis convallis tellus gravida ut. Donec commodo interdum magna, eu consectetur risus faucibus eget.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut hendrerit ipsum quam, quis convallis tellus gravida ut. Donec commodo interdum magna, eu consectetur risus faucibus eget.
Aa
Aa
Lora
Lora
Semi-Bold
Semi-Bold
Aa
Aa
Open Sans
Open Sans
Bold
Bold
Aa
Aa
Open Sans
Open Sans
Regular
Regular
Visual design
Visual design
03
03
Bringing Plantitude to Life
Bringing Plantitude
to Life
With the new identity in hand, I rolled out the visual system consistently across digital and print. The refreshed branding was applied to the website design, marketing assets, social media visuals, and corporate outreach materials — creating a cohesive, credible presence that aligns with Plantitude’s mission and ambition.
With the new identity in hand, I rolled out the visual system consistently across digital and print. The refreshed branding was applied to the website design, marketing assets, social media visuals, and corporate outreach materials — creating a cohesive, credible presence that aligns with Plantitude’s mission and ambition.
Website
Website
04
04
Social design
Social design
05
05
Closing Reflections
Closing Reflections
This refresh marks Plantitude’s next chapter — refining visual clarity, deepening mission resonance, and laying the foundation for growth across both consumer and corporate audiences.
This refresh marks Plantitude’s next chapter — refining visual clarity, deepening mission resonance, and laying the foundation for growth across both consumer and corporate audiences.
Impact
Impact
Prevented 24,700 plastic bags and 765 glass bottles from waste streams through upcycling
Supported 1,485 days of livelihood for tribal women in India by enabling sustainable weaving
Extended beyond products — the brand became a vehicle of gratitude, empowerment, and community-driven change
Prevented 24,700 plastic bags and 765 glass bottles from waste streams through upcycling
Supported 1,485 days of livelihood for tribal women in India by enabling sustainable weaving
Extended beyond products — the brand became a vehicle of gratitude, empowerment, and community-driven change
Takeaways
Takeaways
Strategic refresh > aesthetic facelift — a visual update must reflect deeper brand goals and changes
Consistency at scale — building a modular design system ensures brand fidelity across touchpoints
Mission-driven visuals — metrics and narrative amplify credibility; design and story should always align
Strategic refresh > aesthetic facelift — a visual update must reflect deeper brand goals and changes.]
Consistency at scale — building a modular design system ensures brand fidelity across touchpoints.
Mission-driven visuals — metrics and narrative amplify credibility; design and story should always align.
Strategic refresh > aesthetic facelift — a visual update must reflect deeper brand goals and changes
Consistency at scale — building a modular design system ensures brand fidelity across touchpoints
Mission-driven visuals — metrics and narrative amplify credibility; design and story should always align
Explore Plantitude’s Roots
Explore Plantitude’s Roots
See how the brand first launched, from passion project to purpose-driven impact.
See how the brand first launched, from passion project to purpose-driven impact.
View Launch Case Study