Revitalizing Plantitude
Revitalizing Plantitude
Brand Refresh, Web Design, Visual Design, Social Design
Brand Refresh, Web Design, Visual Design, Social Design
Plantitude is a sustainability-driven brand that upcycles discarded materials, empowers artisans, and fosters gratitude for nature and communities. As it evolved, a stronger visual identity was needed to clearly communicate its mission and expand its corporate reach. This refresh redefined its brand presence, strengthening storytelling and engagement.
Objective:
Enhance Plantitude’s identity to better communicate its purpose, engage its audience, and expand corporate partnerships.
Enhance Plantitude’s identity to better communicate its purpose, engage its audience, and expand corporate partnerships.
Tools:
Tools:
Canva, Wordpress
Canva, Wordpress
Timeline:
Timeline:
Sep 2024 - Oct 2024
Jul 2024 - Aug 2024
Sep 2024 - Oct 2024
My Role
My Role
Led the brand identity refresh, aligning visuals with Plantitude’s mission.
Developed a cohesive branding system and storytelling approach.
Designed marketing assets for business growth and corporate outreach.
Led the brand identity refresh, aligning visuals with Plantitude’s mission.
Developed a cohesive branding system and storytelling approach.
Designed marketing assets for business growth and corporate outreach.
BEFORE
BEFORE
01
01
Minimalist & Elegant
Minimalist & Elegant
Originally, Plantitude’s branding reflected its focus on upcycled bags, home décor, and sustainability workshops. However, as the brand evolved toward a corporate-facing model, it required a more strategic and refined visual identity.
Originally, Plantitude’s branding reflected its focus on upcycled bags, home décor, and sustainability workshops. However, as the brand evolved toward a corporate-facing model, it required a more strategic and refined visual identity.
rebranding
rebranding
02
02
Designing for Impact
Designing for Impact
To support Plantitude’s evolution, I developed a streamlined brand identity emphasizing sustainability, gratitude, and empowerment. The updated design system refined its messaging while enhancing user engagement.
To support Plantitude’s evolution, I developed a streamlined brand identity emphasizing sustainability, gratitude, and empowerment. The updated design system refined its messaging while enhancing user engagement.
Nurture Gratitude
With Plantitude
Nurture Gratitude
With Plantitude
Reclaim Empower Inspire
Reclaim Empower Inspire
primary
primary
earthy
orange
#D59065
#D59065
secondary
secondary
vibrant
teal
#5EA090
#5EA090
neutral
neutral
warm
taupe
#D6C6B5
#D6C6B5
neutral
neutral
dark
green
charcoal
mist
#122620
#122620
neutral
neutral
warm
white
#FAFAF5
#FAFAF5
accent
soft
yellow
#FFCB00
#FFCB00
Large Heading
Large Heading
Sub-heading
Sub-heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut hendrerit ipsum quam, quis convallis tellus gravida ut. Donec commodo interdum magna, eu consectetur risus faucibus eget.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut hendrerit ipsum quam, quis convallis tellus gravida ut. Donec commodo interdum magna, eu consectetur risus faucibus eget.
Aa
Aa
Lora
Lora
Semi-Bold
Semi-Bold
Aa
Aa
Open Sans
Open Sans
Bold
Bold
Aa
Aa
Open Sans
Open Sans
Regular
Regular
Visual design
Visual design
03
03
Bringing Plantitude to Life
Bringing Plantitude
to Life
A cohesive visual system was crafted to strengthen Plantitude’s presence across digital and print media. The refined branding was applied to its website, marketing materials, and corporate outreach, creating a more compelling and consistent identity.
A cohesive visual system was crafted to strengthen Plantitude’s presence across digital and print media. The refined branding was applied to its website, marketing materials, and corporate outreach, creating a more compelling and consistent identity.
Website
Website
04
04
Modern & Clean
Modern & Clean
Designed a user-friendly website that reflects Plantitude’s mission and story. (Currently in progress.)
Designed a user-friendly website that reflects Plantitude’s mission and story. (Currently in progress.)
Social design
Social design
05
05
Key Impact & Takeaways
Key Impact
& Takeaways
Strengthened Plantitude’s brand identity for better recognition.
Enhanced user engagement across digital platforms.
Developed a scalable branding system to support future growth.
Strengthened Plantitude’s brand identity for better recognition.
Enhanced user engagement across digital platforms.
Developed a scalable branding system to support future growth.
More updates coming soon!
Stay in the loop.
More updates coming soon!
Stay in the loop.
