Plantitude Launch

Client Project · Brand Refresh · Visual & Web Design

Plantitude Launch

Plantitude started as a passion project, where I took on the end-to-end process of launching a sustainable brand — shaping its strategy, crafting its visual identity, and growing its presence in Singapore’s market.

Objective

Launch and establish an authentic sustainability brand online — one that resonates with both everyday consumers and corporate partners.

Tools & Channels

Instagram · Canva

Year

Nov 2021 → Jul 2024 (brand refresh period)

Jul 2024 - Aug 2024

Nov 2021 → Jul 2024 (brand refresh period)

The Challenge

The founder had a passion for gardening and sustainability, but lacked brand identity, messaging, or an online presence. There was no cohesive visual system, weak awareness, and uncertainty on how to target corporate clients.

My Role

Led brand identity, messaging, and visual visual direction

Created, curated, and published social content
Shifted brand focus toward B2B / corporate positioning

Social media posts

Instagram stories & Reels

Key Impact & Takeaways

Key Impact

& Takeaways

Impact

To date, Plantitude has prevented 24,700 plastic bags from entering waste streams and 765 glass bottles from being discarded.

It has supported 1,485 days of livelihood for tribal women in India through upcycling production.
The brand mission goes beyond business — it’s about spreading gratitude, sustainability, empowerment, and creating change.

To date, Plantitude has prevented 24,700 plastic bags from entering waste streams and 765 glass bottles from being discarded.

It has supported 1,485 days of livelihood for tribal women in India through upcycling production.
The brand mission goes beyond business — it’s about spreading gratitude, sustainability, empowerment, and creating change.

Takeaways

From zero to mission-driven brand — Launching Plantitude in a domain I wasn’t familiar with forced me to stretch my adaptability, creativity, and resilience.
Embrace imperfect progress — I learned to move forward with “good enough” and refine over time rather than waiting for perfection.
Wear all the hats — Branding, content, community — I learned how to integrate storytelling, visual direction, and audience engagement in real time.
Narrative power matters — Transforming a founder’s passion for gardening and sustainability into a brand narrative gave purpose and cohesion, essential for long-term growth.

From zero to mission-driven brand — Launching Plantitude in a domain I wasn’t familiar with forced me to stretch my adaptability, creativity, and resilience.
Embrace imperfect progress — I learned to move forward with “good enough” and refine over time rather than waiting for perfection.
Wear all the hats — Branding, content, community — I learned how to integrate storytelling, visual direction, and audience engagement in real time.
Narrative power matters — Transforming a founder’s passion for gardening and sustainability into a brand narrative gave purpose and cohesion, essential for long-term growth.

Next Chapter: Revitalizing Plantitude

After launching the brand, I later revisited Plantitude with fresh eyes to refine its identity, sharpen its messaging, and expand its impact.

Explore the rebrand

Resume

Natasha Ow

Product/UX designer from Singapore

Let’s chat

Let’s chat